106 Architects – On Its Logomark, Getting Set to Go


With A New Look And Clear Vision

Studio 106 Architects has re-branded with its new look representing a commitment to delivering unique, high-quality, sport-community building designs and bespoke residential projects across the globe.

The essence of the new iconography evolved from the elementary geometries of the line and the circle — akin to the bat and ball of sport, or a simple line, stroke or marker. These two, simple shapes also acknowledge the basic forms of architecture – a straight line and a curve. Together, they combine to reintroduce 106 Architects as a forward-thinking global practice with clear clarity of purpose: the consideration of people and their communities.

The firm is now looking for opportunities where they can design and develop new sports projects in Australian communities, where the team can share their learnings with like-minded members of the sporting and design fraternities. To this end, Principal Architect Dion Gosling has been invited to address this year’s NSC (National Sports Convention) as a guest speaker and panellist.

Melbourne Moves, Rebrand Catalyst
With the global demand for sporting architecture expertise growing, Gosling recently decided to establish a permanent base in Melbourne.

“Setting up a base in Melbourne, a city known for its rich collaborations of sport and culture, felt like a natural progression for us and a good time to rebrand. Despite the move, I am committed to being across all aspects of all our projects regardless of its geographic location.”

Sporting Heritage, Global Language
As a former hockey Olympian, Gosling has a truly unique perspective on the importance of the synergy between the design of sporting and recreational infrastructure and the surrounding fields of play.

“My unique experience of being an Olympian as well as a practising architect has given me an intimate and functional understanding of the subtleties of sport – from the perspective of a participant and competitor and also as a designer,” he says.

Equipped with his exclusive combination of sporting insights and design knowledge, Gosling and his team are empowered to deliver successful projects of all types and sizes across the globe – from small, grassroots community sporting concepts, through to large-scale stadia designs.

“We actively seek out projects that have the capability and substance to inspire people,” says Gosling. “I strongly believe that the designs of the best sporting facilities and venues become a universal language that connect cultures and communities from across the globe.”

Client Centric, Design Driven
106 Architects has always been committed to building strong relationships with its clients.

“Before we start designing buildings, we build relationships,” says Gosling. “This is who we are and what we do. It underpins the success of our designs – designs that harmoniously bring together aesthetics, sustainability, functionality, on-going operations and budgets, with the wider social, cultural and commercial interests.”

In taking on larger projects, Gosling draws on his Olympic experience. “An Olympic campaign requires many people and a concentrated focus. You need to build your team and capability, and work together in a heartfelt manner.” The lessons learned across 12 years at international and community sport level mean collaborating is now second nature to Gosling:
“We simply look at a project as a campaign and then look for the right team mix. This means a project team can include other local architects, as well as multinational engineering firms.”

The time has been right to reinvent, but at the same time, to reinforce the brand’s commitment to the core design principles of ‘collaboration and ‘integration’ – the collaboration of people with and through sport, and the integration of sporting infrastructure with its surrounds, both physically and culturally. Despite the expansion and the rebrand change, 106 Architects plans to remain small and bespoke, so that it can continue to operate a studio culture, meaning we’re small enough to care but big enough to scale to large project scopes.” says Gosling.